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Call Center BPO: Definition and advantages by ZIWO



Business process outsourcing (BPO) refers to the practice of outsourcing certain business functions related to customer communication and support to a third-party service provider. This may include activities such as answering customer inquiries and complaints, providing technical support, and processing orders and returns. On the other hand, a call center BPO allows companies to outsource these tasks to specialized providers who have the expertise and resources to handle them efficiently and effectively. This can help companies to reduce costs, improve customer satisfaction, and free up internal resources to focus on other areas of the business.


Types of BPO Call Centers


There are several types of call centers and BPO (business process outsourcing) services, but here we will be focusing on the 3 major types of BPO Call Centers:

Inbound call centers: These centers handle incoming calls from customers, often providing customer service, support, or sales.


Outbound call centers: These centers make outgoing calls to customers, often for telemarketing or market research purposes.


Blended call centers: These centers handle both inbound and outbound calls.



Inbound BPO Call Center


Inbound BPO call center services refer to a type of customer service provided by a third-party company that specializes in handling incoming calls from customers. These calls may be related to inquiries, complaints, technical support, or other issues that customers need assistance with.

Inbound BPO call center services are typically provided by companies that have trained customer service representatives who are equipped to handle a wide range of customer interactions. These representatives may use a variety of communication channels, such as phone, email, and chat, to assist customers and resolve their issues.


Benefits:

One of the main benefits of inbound BPO call center services is the ability to provide a high level of customer support. By outsourcing these tasks to a specialized provider, companies can ensure that their customers have access to skilled professionals who can assist them with their inquiries and concerns. This can help to improve customer satisfaction and loyalty.


Another advantage of inbound BPO call center services is the ability to scale up or down as needed. This can be particularly useful for companies that experience fluctuations in customer demand. By outsourcing their inbound call center functions, companies can adjust their staffing levels as needed to meet the changing needs of their customers.


Overall, inbound BPO call center services can be a valuable tool for companies that want to provide high-quality customer support and improve the customer experience. By outsourcing these functions to a specialized provider, companies can access the expertise and resources needed to handle customer inquiries and concerns effectively and efficiently.


Outbound BPO Call Center

Outbound BPO call center services refer to a type of customer service provided by a third-party company that specializes in making outgoing calls to customers. These calls may be related to sales, marketing, customer surveys, or other activities that involve reaching out to customers.

Outbound BPO call center services are typically provided by companies that have trained customer service representatives who are equipped to handle a wide range of customer interactions. These representatives may use a variety of communication channels, such as phone, email, and chat, to contact customers and gather information or promote products and services.


Benefits:

One of the main benefits of outbound BPO call center services is the ability to reach a large number of customers in a short period of time. By outsourcing these tasks to a specialized provider, companies can ensure that their marketing efforts are targeted and effective, and they can gather valuable customer feedback and insights.


Another advantage of outbound BPO call center services is the ability to scale up or down as needed. This can be particularly useful for companies that experience fluctuations in marketing or sales efforts. By outsourcing their outbound call center functions, companies can adjust their staffing levels as needed to meet the changing needs of their customers.


Overall, outbound BPO call center services can be a valuable tool for companies that want to reach out to their customers and gather valuable insights. By outsourcing these functions to a specialized provider, companies can access the expertise and resources needed to make effective and efficient outbound calls.

How Does BPO Call Center Work?


A BPO (business process outsourcing) call center is a type of service that handles certain business functions for another company. These functions can include customer service, technical support, sales, and other types of communication with customers.


BPO call centers often use a variety of tools to handle calls efficiently, such as computerized phone systems, call routing software, and customer relationship management (CRM) systems. Call center agents, who are employees trained to handle calls and assist customers, use these tools to communicate with customers via phone, email, or chat.


In a BPO call center, the company that outsources its business processes (the client) contracts with the call center to handle these processes on its behalf. The call center then hires and trains agents to handle the client’s calls and assist customers. The client typically provides the call center with guidelines and protocols to follow when interacting with customers, and the call center is responsible for handling customer inquiries and complaints, providing information and support, and completing transactions as needed.

Things You Need to Know Before Selecting a BPO Call Center

Here are some things to consider before signing with a BPO (business process outsourcing) company:




The terms of the contract

It’s important to thoroughly read and understand the terms of the contract before signing with a BPO company. This includes the duration of the contract, the services the company will provide, and any fees or charges.


The company’s reputation

Research the company’s reputation and read reviews from current and former employees to get a sense of what it’s like to work for them.


The stability of the company

Consider the financial stability of the company and whether it has a history of successful partnerships with other clients.


Policies

Familiarize yourself with the company’s policies, including its policies on overtime, leave, and benefits.


Location

If the company is located in a different country, consider the potential challenges and costs of working remotely or relocating.


Communication and support

Make sure the company has clear communication channels in place and is re to your questions and concerns.


Training and development

Consider whether the company offers ongoing training and development to help you grow and advance in your career.


Source: ZIWO

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