Speero, Saudi's largest marketplace for automotive aftersales, increases its revenue by 25%
About Speero Founded in 2017, Speero is a Riyadh-based auto parts marketplace that allows users to buy new and used automotive spare...
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How do you achieve 54.1% uplift in conversion of new visitors?
DODuae.com is one of UAE’s largest online shopping stores. Started in 2015, it managed to rapidly grow its traction because of its...
How Can Mobile Brands Improve Customer Retention and Conversion Rates With Sentiment Analysis
Making improvements to your product or services based on customer feedback takes a significant amount of time. To understand your...
Digital Banking Customer Experiences: The Omni-Engagement Guide
The complete customer engagement guide to design high performing digital banking experiences that span across a customer's lifecycle....
Best Practices For Email Marketers Following The Launch Of iOS 15
As an email marketer, you probably use open rate as a primary metric to measure the performance of your email campaigns. After all, high...
3 ways changing customer behaviour is bringing growth opportunities
Before the unexpected turn of global events, customer behaviour was already constantly changing Now it is changing faster and becoming...
How can customer data and insights lead organisations towards customer-centricity?
The importance of knowing the customer has never been greater, especially when normal conditions of consumer contact are suspended or at...
4 principles of effective data governance
Building a data-driven culture is a meticulous task, one that is well rewarded over time. Organisations must attach goals and milestones...
5 ways ML can assist in customer engagement
Machine learning has shown enormous promise and will only improve in efficacy and evaluation over time. Machine learning approaches are...
6 ways to re-imagine your B2B customer experience
Companies should have a clear understanding of their customer personas and map their journeys to higher satisfaction and seamless...
Amplifying engagement and experience when your customers need you the most
Companies need to work harder and, more importantly, smarter to reach and retain their intended audience, as the market realities of the...
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