Components of a CX maturity model
The CX maturity model should revolve around a firm’s strengths and weaknesses. This approach removes all the ambiguities and makes CX...
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Agility in customer feedback collection: the when, where, and what of feedback data
Customer feedback enables organisations and brands to collect information on a customer’s experience with you. Why did they buy? What did...
How can customer data and insights lead organisations towards customer-centricity?
The importance of knowing the customer has never been greater, especially when normal conditions of consumer contact are suspended or at...
3 ways a data centric approach can alleviate your CX
Organizations find it incredibly challenging to collect, access, and analyze data to provide real-time insights and leverage it for...
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