Cloud Migration Done, Now What? Unlocking the True Value of Data Through Data Mining
In recent years, organizations have strategically embraced cloud migration to attain agility and scalability. The cloud's innovation has...
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Data warehouse vs. CDP: What are the differences and synergistic potential
Find out the difference between a CDP and a data warehouse and how to apply these technologies to create architecture that best reflects...
Beat the 3rd party cookie ban, here's the plan
Google finishes what they set out to do – ending support for 3rd party cookies in phases, and changing the data landscape forever. Some...
How to maximise ROI of a Customer Data Platform through incremental revenue
Businesses strive for efficient marketing and measurable returns, and CDPs unlock revenue by leveraging unified customer data in...
How to set your CX goals and implement them successfully
From the start of your CX journey, the brand will need to articulate the business goals and focus on identifying what to achieve in the...
Customer Experience Strategy Playbook for 2022
As we enter 2022 the spotlight is on the value of customer care, which ultimately raises the importance of customer journeys and...
Components of a CX maturity model
The CX maturity model should revolve around a firm’s strengths and weaknesses. This approach removes all the ambiguities and makes CX...
The BFSI sector in the Middle East is evolving quickly with CX and DX
The BFSI sector in the Middle East is evolving quickly with CX and DX alignment having kicked in with real magnitude in the last year....
4 ways RPA and BPM are relationally valuable to optimise CX
RPA systems represent an incredible tool for rapidly revitalizing companies that handle massive data transactions, to energise CX.
3 steps to designing a strong data foundation for AI implementation to transform CX
According to a survey Customer Experience Live conducted in April 2021, the most popular AI applications that require structured data includ
Artificial Intelligence and Intelligent Automation are transforming customer experience
Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie
How can customer data and insights lead organisations towards customer-centricity?
The importance of knowing the customer has never been greater, especially when normal conditions of consumer contact are suspended or at...
4 challenges of service centralisation to be aware of
When healthcare organisations consolidate their services - to bring efficiencies, or reduce costs, they must be aware of 4 challenges....
Managing patient data through effective data governance
All AI and CX projects need structured data. Regardless of the phase and organizational hierarchy, there are 4 principles health...
5 ways quality of care and patient experience are interdependent
The patient experience outcomes are a direct indicator of the quality of care. Healthcare organisations need to focus on delivering an...
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