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How to create data-driven customer experiences
Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...
More budget needs to be allocated to CX in BFSI. Are we allocating enough?
How do you evaluate ROI on CX? The ROI for CX is a long-term derivative, either coming from process gains, revenue growth, gaining...
Do BFSIs understand the race to tech adoption, how are they coping post-pandemic?
Each industry has its own milestones, touchpoints and challenges. But when covid struck, the industry that got impacted the most was the...
Agility in customer feedback collection: the when, where, and what of feedback data
Customer feedback enables organisations and brands to collect information on a customer’s experience with you. Why did they buy? What did...
9 ways to collect customer feedback
The pandemic has created enormous opportunities for businesses to collect customer feedback. Customers have also become more inclined to...
8 reasons why customer feedback is important to collect and analyse
Customer feedback is extremely important for all businesses. Budgets and resources are being allocated to getting access to quality data...
Reimagining customer experience and engagement
Across every geography and industry, innovation, transformation, and evolving business models are a norm. The need to connect with...
Maybe you are already “doing” CX
Surveys have been around for a long time. But if an organization simply surveys its Customers and calls it a day, it’s not really doing...
Is your CX strategy aligned with your brand promise?
Do you go “above and beyond” trying to blow the minds of your Customers? Or are you simply and straightforwardly dedicated to your Brand...
Brands must be empathetic and have a human connection with their customers
There is a huge shift in the needs and priorities of the customers post Covid-19 and customer experience has become the biggest...
Making investments in CX transformation is a necessity for businesses
The pandemic has orchestrated a time for change for every business and CX has taken over price and product as the main differentiator for...
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