Customer Loyalty – what no one is talking about
Did you know 65% of a brand’s business comes from existing customers? This means customer retention and customer loyalty play a major...
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9 reasons to use a chatbot for your business
A recent study found that brands were able to increase their sales by 67% with the help of a chatbot. Marketers want to dig deep into...
Digital customer care: the new normal in 2022
Many companies have started to prioritize digital customer care programs, albeit at a slow pace, but some organizations are lagging...
DX Metrics: Drive business impact by humanizing the digital experience
As businesses look to differentiate themselves, the digital experience is a key battleground where loyalty is won and lost. So it’s...
Global consumer trends in 2022
Consumers want better experiences in 2022, and businesses are failing to respond – risking on average 9.5% of their revenue. It’s time to...
Top 3 unmissable customer experience books for 2022
Our 2022 Global Consumer Experience Trends report revealed that consumers are more disenfranchised with customer experience than ever -...
WhatsApp for Customer Care
Key benefits of WhatsApp for business Sparkcentral by Hootsuite helps you to elevate your conversations with your audience to deliver...
Digital transformation must be a priority for businesses post-Covid-19
The impact of COVID-19 pandemic changed all aspects of our lives, from the way we interact socially to the way we operate professionally...
Clever tips to maintain the efficiency of digital transformation and customer experience
Getting started with digital transformation is one task and ensuring that this process is a success is another. Below are a few tips that...
How data can fast-track advanced CX delivery
Delivering an exemplary customer experience is a huge benefit for all businesses The better experiences customers obtain, the more...
Artificial Intelligence and Intelligent Automation are transforming customer experience
Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie
Why brand engagement via a multi-channel approach is important
Young people look for brands that align with their personal values, and 71% of millennials and Gen Z cite the sustainability and...
Think like a human and stop ignoring true customer service
Every truly successful business that wants to spend less time doing battle with client attrition really needs to start with the customer...
CX strategy must be designed at the board level
CX strategy should be conceptualized at the board level and implemented enterprise-wide. This helps organisations ensure their CX...
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