Electric Utility Industry: Maximising Growth Potential Through Customer Insights
The global power generation market was valued at USD 1.8 trillion in 2022 and is projected to reach around USD 3.9 trillion by 2032, with...
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Sportswear Industry: How Brands Can Leverage Customer Insights for Growth
The global sportswear market was valued at USD 182.01 billion in 2022 and is expected to grow significantly, reaching $193.89 billion in...
How much is the Experience Gap costing your brand?
Experience gap: Sizing the gap between brand promise and brand experience. Disappointments We’ve all had them. That moment when someone...
5 Steps to Elevate Your Brand with Social Customer Care
Does your company claim that your “customers come first?” Good! They should. But lots of companies make this claim—and becoming a...
Brand health playbook and metrics
Benchmarking and measuring customer interactions against defined customer experience standards is imperative to ensure the brand health...
Why brand health is an extremely important metrics of your CX program?
In order to be a category leader, maintaining strong brand health is vital, thus establishing a gold standard that measures and tracks...
Why is it important to measure brand awareness?
Brand awareness is an intangible asset in human subconsciousness, and it is heightened every moment we make purchase decisions. The brand...
Why brand reputation is fundamental to succeed in the digital age?
When was the last time you updated your Facebook page? Are you engaging in reviews and comments? Are your business listings up-to-date?...
Increasing brand awareness to achieve CX success
We are all trying to get a share of the consumers' wallets. Do you often wonder why customers are purchasing a specific brand repeatedly,...
How to create data-driven customer experiences
Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...
Artificial Intelligence and Intelligent Automation are transforming customer experience
Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie
8 reasons why customer feedback is important to collect and analyse
Customer feedback is extremely important for all businesses. Budgets and resources are being allocated to getting access to quality data...
3 ways changing customer behaviour is bringing growth opportunities
Before the unexpected turn of global events, customer behaviour was already constantly changing Now it is changing faster and becoming...
Why brand engagement via a multi-channel approach is important
Young people look for brands that align with their personal values, and 71% of millennials and Gen Z cite the sustainability and...
Reimagining customer experience and engagement
Across every geography and industry, innovation, transformation, and evolving business models are a norm. The need to connect with...
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