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Role of Design in Delivering Seamless Brand Experience
Seamless brand experience is a desire of all the customers and of course the marketers. Call it brand experience or customer experience,...
Brand health playbook and metrics
Benchmarking and measuring customer interactions against defined customer experience standards is imperative to ensure the brand health...
Why is it important to measure brand awareness?
Brand awareness is an intangible asset in human subconsciousness, and it is heightened every moment we make purchase decisions. The brand...
Why brand reputation is fundamental to succeed in the digital age?
When was the last time you updated your Facebook page? Are you engaging in reviews and comments? Are your business listings up-to-date?...
Increasing brand awareness to achieve CX success
We are all trying to get a share of the consumers' wallets. Do you often wonder why customers are purchasing a specific brand repeatedly,...
Why brand engagement via a multi-channel approach is important
Young people look for brands that align with their personal values, and 71% of millennials and Gen Z cite the sustainability and...
Is your CX strategy aligned with your brand promise?
Do you go “above and beyond” trying to blow the minds of your Customers? Or are you simply and straightforwardly dedicated to your Brand...
5 tips to make social media your best performing customer service channel
Customer service and customer experience transformation will be supercharged via social media going forward. In a survey of 1500...
Customer experience management is about creating opportunities
We are entering an unprecedented time of challenges and opportunities for the ME consumer sector, as the impact of ramped-up...
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