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AI is becoming more evolved and seamless, but how is it impacting CX in 2023?
Discover how business leaders in 5 key sectors are investing in AI to improve their customer service to match customers' expectations....

SaaS for Gulf Business
As Chief Transformation Officer for ME Digital Group, Prashanth Raghuraman, is spear-heading both internal development and the onboarding...


Consumer-centricity and Cobone
This year Cobone celebrates 13 years of bringing the best value offers to our consumers across Saudi Arabia and the United Arab Emirates....


Customer Feedback & VoC Should be at the Center of All Decision Making
Organisations that prioritise customer feedback as a key input to make their critical business decisions are the ones that will survive...


AI for customer service: how to improve CX beyond chatbots
Chatbots have become practically synonymous with artificial intelligence (AI) for customer service. The chatbots that leverage AI and...


So long scheduling nightmares: Meet your new contact center WFM solution
What if there was a better way? What if customer support leaders could move past the scheduling nightmares and manage their contact...


How to measure customer satisfaction: understanding the top 4 metrics
In competitive markets, increasing customer satisfaction is vital to maintaining (or increasing) market share. Customer satisfaction...


Taking Flight with Chatbots
Find out how Lucy Edmunds' experience with an airline's chatbot left a lot to be desired, and how testing could have prevented this. I...


Testing for Superior CX with Cyara
Customer experience (CX) is a crucial, yet often overlooked, aspect of any testing journey. According to a survey conducted by Qualtrics...


Creating a customer experience maturity model: measuring CX progress
Leaders of the most successful businesses know that providing the best customer experience (CX) in their markets leads to greater...

Zoom on Zoom: How we’re reinventing customer experience from the inside out
With technology at our fingertips, it’s easy to see why the customer experience has evolved. To remain brand loyal, today’s consumers...


Steps To Leverage The Power of AI: Revolutionising CX Personalisation
In this age of rapid digital embracement, brands are expected to deliver a high level of personalisation to their customers. Businesses...


7 Mistakes To Avoid When Mapping Customer Journeys
According to the CX Live Intelligence Report 2023, a staggering 35% of the surveyed companies in the Middle East are re-evaluating their...

How proper loan underwriting partner can protect you against the increased fraud ~ServiceFirst
Based on the 2022 Annual LexisNexis Risk Solutions Study, fraud costs across U.S. and Canadian financial firms have risen by 22.4%...

LivePerson upgrades its Conversational Cloud platform with trustworthy AI capabilities
NEW YORK, April 25, 2023 /PRNewswire/ - LivePerson (Nasdaq: LPSN), a global leader in Conversational AI, today announced the launch of...
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