Why brand reputation is fundamental to succeed in the digital age?
When was the last time you updated your Facebook page? Are you engaging in reviews and comments? Are your business listings up-to-date?...
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Increasing brand awareness to achieve CX success
We are all trying to get a share of the consumers' wallets. Do you often wonder why customers are purchasing a specific brand repeatedly,...
Components of a CX maturity model
The CX maturity model should revolve around a firm’s strengths and weaknesses. This approach removes all the ambiguities and makes CX...
Excellence and evolution in B2B customer experience
B2B CX is generally underwhelming, underserved and very generic. To succeed, organisations must be simple, genuine, focus on the...
How data can fast-track advanced CX delivery
Delivering an exemplary customer experience is a huge benefit for all businesses The better experiences customers obtain, the more...
How to create data-driven customer experiences
Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...
VOC has been a turning point for CX
The last 5-6 years have been a turning point for CX in the Middle East region. Thus, VOC has been in the spotlight. The customer has been...
Change management must ensure human experience becomes a culture organization-wide
Change management Whilst there is an element of human experience that is being pushed in organisations, it does not permeate the entire...
The BFSI sector in the Middle East is evolving quickly with CX and DX
The BFSI sector in the Middle East is evolving quickly with CX and DX alignment having kicked in with real magnitude in the last year....
3 steps to designing a strong data foundation for AI implementation to transform CX
According to a survey Customer Experience Live conducted in April 2021, the most popular AI applications that require structured data includ
Artificial Intelligence and Intelligent Automation are transforming customer experience
Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie
Agility in customer feedback collection: the when, where, and what of feedback data
Customer feedback enables organisations and brands to collect information on a customer’s experience with you. Why did they buy? What did...
Importance of closing the loop on customer feedback
Feedback is central to building customer centricity in your organization. By sharing customer feedback with all departments and internal...
9 ways to collect customer feedback
The pandemic has created enormous opportunities for businesses to collect customer feedback. Customers have also become more inclined to...
8 reasons why customer feedback is important to collect and analyse
Customer feedback is extremely important for all businesses. Budgets and resources are being allocated to getting access to quality data...
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