Why is it important to measure brand awareness?
Brand awareness is an intangible asset in human subconsciousness, and it is heightened every moment we make purchase decisions. The brand...
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Importance of executive sponsorship for CX initiatives
The new technology-driven CX model requires significant investment and internal alignment. Organisations where the CX leaders and top...
Why brand reputation is fundamental to succeed in the digital age?
When was the last time you updated your Facebook page? Are you engaging in reviews and comments? Are your business listings up-to-date?...
Increasing brand awareness to achieve CX success
We are all trying to get a share of the consumers' wallets. Do you often wonder why customers are purchasing a specific brand repeatedly,...
How data can fast-track advanced CX delivery
Delivering an exemplary customer experience is a huge benefit for all businesses The better experiences customers obtain, the more...
How to create data-driven customer experiences
Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...
VOC has been a turning point for CX
The last 5-6 years have been a turning point for CX in the Middle East region. Thus, VOC has been in the spotlight. The customer has been...
The BFSI sector in the Middle East is evolving quickly with CX and DX
The BFSI sector in the Middle East is evolving quickly with CX and DX alignment having kicked in with real magnitude in the last year....
3 steps to designing a strong data foundation for AI implementation to transform CX
According to a survey Customer Experience Live conducted in April 2021, the most popular AI applications that require structured data includ
Artificial Intelligence and Intelligent Automation are transforming customer experience
Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie
Agility in customer feedback collection: the when, where, and what of feedback data
Customer feedback enables organisations and brands to collect information on a customer’s experience with you. Why did they buy? What did...
Importance of closing the loop on customer feedback
Feedback is central to building customer centricity in your organization. By sharing customer feedback with all departments and internal...
9 ways to collect customer feedback
The pandemic has created enormous opportunities for businesses to collect customer feedback. Customers have also become more inclined to...
8 reasons why customer feedback is important to collect and analyse
Customer feedback is extremely important for all businesses. Budgets and resources are being allocated to getting access to quality data...
3 ways changing customer behaviour is bringing growth opportunities
Before the unexpected turn of global events, customer behaviour was already constantly changing Now it is changing faster and becoming...
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